Brands with mobile-optimized sites are even smaller in number, but those that have made the leap are attempting to forge strong ties to social media, with about nine in 10 incorporating links to social networks. Spirits companies with mobile sites again lagged in providing retail locations; only about one-third of them did so, a potentially significant oversight given how useful mobile is for consumers attempting to search and find locally. Adding this kind of functionality to mobile sites can only smooth the online-to-offline path to purchase for potential customers. Read the rest at eMarketer.
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