For seniors, the health information they seek is more specialized. The National Network of Libraries of Medicine said, for example, that “older adults use more medical services and acquire more chronic illnesses than other population segments.” Yet the American Academy of Family Physicians found that half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information, including information about prescription drugs for the elderly (14%) and preventative medical care for seniors (13%). Read the rest at eMarketer.
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