US travel eCommerce sales exceeded $100 billion for the first time last year, reaching $103 billion,according to new figures from comScore. To put that figure in context, last year’s record retail (non-travel) eCommerce spend stood at roughly $186 billion, meaning that the online travel market is more than half the size of the retail market online. Overall, online travel sales grew by 9%, while retail eCommerce sales increased by 15%.
The majority share (65%) of online travel spending went to air travel, with sales reaching $66.5 billion, up 10% year-over-year. The next-biggest category, hotels, captured 19% of total spend, up 7% to $19.4 billion. Read the rest at MarketingCharts.
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