Budget conditions continue to improve this month, finds Warc in its latest Global Marketing Index. The budget component of the index improved to a reading of 51.7 this month, sustaining a rebound begun last month. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) The budget index rose in each of the 3 regions tracked, with confidence highest in the Americas (55.5). There are even signs of hope in Europe, where budget sentiment has been negative for some time now. The budget index score in Europe was 48.8, still representing a generally declining environment, but up 2.6 points from January.
Marketers from the Asia-Pacific region crossed over into positive territory (50.3) on the back of a 2.2 point rise from January. Read the rest at MarketingCharts.
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