Many of those searching were looking for information on a specific medical problem or procedure. But other popular searches were responses to more general matters, such as weight loss, health insurance issues, and food or drug recalls. Overall, 16% of internet users said they had searched for information on a drug they had seen advertised.
In terms of demographics, women were more likely than men to say they had engaged in particularly common searches related to specific medical concerns or weight loss, but in most of the other categories the gender distribution was relatively equal. Read the rest at eMarketer.
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