A Yesmail and Infogroup study asked marketers worldwide about their plans to use social media data to drive marketing campaigns in other channels in 2013. Of those surveyed, 36% planned to start incorporating social media data into campaigns this year, and another 42% planned to integrate social media data more deeply. Just 22% said they had no plans of any kind to put social media data to use in 2013. Read the rest at eMarketer.
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