Compared to other small businesses surveyed by VerticalResponse, nonprofits were even more likely to be present on social media channels, and also had a greater frequency of posting. Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses. And 80% of nonprofits on Facebook reported posting on the site multiple times per week, vs. 66% of small businesses.
Twitter also gets significant attention from nonprofits. The site was used by nearly three-quarters of nonprofits, and the organizations were more likely to post several times a day on Twitter (19.5%) vs. Facebook (13.8%). Read the rest at eMarketer.
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