[View the story “Beyond Social Media Podcast – February 19, 2013” on Storify ]
Beyond Social Media Podcast – February 19, 2013
Burger King Hijinx, Maker’s Mark & Vanity Marketing – Broadcast February 19, 2013 at 9:30 PM EST/8:30 CST with hosts B.L. Ochman, Albert Maruggi & David Erickson.
Storified by David Erickson · Tue, Feb 19 2013 19:41:10
Beyond Social Media with hosts
B.L. Ochman (@WhatsNext ) ,
Albert Maruggi (@AlbertMaruggi ) &
David Erickson (@derickson ). Topics include Burger King & Jeep getting Twitter-hacked; BlackBerry spokeswoman Alicia Keys tweets from her iPhone; Maker’s Mark decides to stay strong after a social media firestorm; PR pitches from hell; LinkedIn’s vanity marketing; Poland Spring’s response to Marco Rubio’s big gulp; Mailbox app’s launch; the Mini’s backflip; and some shiny new stuff and a couple of Daily Numbers thrown in for good measure.
HOW TO USE THIS STORIFY: Just click on the link below to the Beyond Social Media show at BlogTalkTadio and scroll through this story as we talk about each topic in the show.
Burger King Hijinx, #AGChat and Vanity MarketingThe Beyond Social Media Blog Talk Radio crew is at it again, BL Ochman sizzles Burger King for missing the hackfest of its Twitter accoun…
Burger King’s Twitter Got Hacked And Tweeted Crazy McDonald’s MessagesBurger King’s Twitter account got hacked for more than an hour and tweeted out some crazy McDonald’s messages. The hackers changed @Burge…
BurgerKing (BurgerKing) on TwitterThe latest from BurgerKing (@BurgerKing).
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account | What’s Next BlogWill big brands never learn?
Jeep Twitter Account Hacked, Claims Sale to CadillacJeep’s official Twitter account was hacked Tuesday morning by what appears to be the same group who attacked Burger King on Monday: @DFNT…
Jeep (Jeep) on TwitterThe latest from Jeep (@Jeep). The official Twitter handle for the Jeep® — Just Empty Every Pocket, Sold To Cadillac =[ #OpMadCow #OpWhop…
BlackBerry Spokeswoman Alicia Keys Blames iPhone Tweet on Drake-Obsessed HackerWhen BlackBerry introduced R&B singer Alicia Keys as its new “global creative director” last month, I was a tad skeptical. In my admitted…
BlackBerry Creative Director Alicia Keys tweets from her iPhone – Pocket-lintWhile quoting some fresh Drake lyrics, BlackBerry’s new creative director Alicia Keys made the mistake of tweeting from her iPhone. Keys …
Pocket-lint
What the h*ll?!!!! Looks like I’ve been hacked… I like @Drake but that wasn’t my tweet :-(Alicia Keys
Maker’s Mark learns a painful social media lesson, won’t dilute bourbonMaker’s Mark said today that it will not reduce the amount of alcohol in its bourbon after a weeklong backlash on social media chastened …
How Maker’s Mark Avoided a Social Media Firestorm By Listening to Their CustomersAlthough I am not a drinker and haven’t consumed a drop of bourbon in my life, I am a big fan of how Maker’s Mark strives to have a close…
BL’s PR Pitch From Hell:
“Hey B.L,
I’m writing to you about an entertaining new set of video’s from Toshiba. The vides involve two men putting Toshiba laptops and televisions through extreme tests including monster trucks and car washes to name a few (spoiler their products don’t always pass).
I felt like your readers would enjoy the video’s because of their strong tie to the tech industry as a whole. I also think that Toshiba showing their products failing some of these tests is a fun spin off of so many user made product test videos and will be enjoyed by viewers.
If you would like I can provide you with additional info about the video’s and possibly interview opportunities with people involved with the clips, if that’s something you are interested in. Even if you don’t think it’s a great fit for your site I would love to hear your thoughts on if the video works.
Appealing To Our Egos Worked – Over 80,000 People Bragged On Twitter About Having One Of The Most-Viewed Profiles On LinkedInDid you happen to get an email from LinkedIn recently, which congratulated you on having one of the most popular profiles on the site? Th…
LinkedIn One Percent Most Viewed Profiles EmailDavidErickson
LinkedIn’s Vanity Marketing Landing PageDavidErickson
Kred Elite Badge EmailDavidErickson
MediaPost Publications Did Poland Spring Blow Its Big Close-Up? 02/14/2013Clearly, it’s not every day that a brand gets handed free exposure on a national television event with a profile and audience size rivali…
Reflecting on our cameo. What a night!Facebook
Mailbox app for iOS THE COUNTDOWN Beginsphotospeakz
We’ve Landed: Daredevil Chicherit’s Full MINI Backflipmini
Session Replay technology | Website heatmaps | SessionCamSession replay will record, analyse & replay every journey made on any website. The aggregated journey data provides unrivalled views of …
MAILBOXPut email in it’s place.
BeamApp Downloads – seamless action across your devicesAt the moment, you can beam locations and directions from Google Maps or any address from your clipboard, music from iTunes, web pages, a…
Marketing Strategies That Are Falling Out Of Favor In 2013 [CHARTAbout three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Marketing Strategies Gaining Favor In 2013 [CHART]On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more …