David Erickson demonstrates how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial. This case study illustrates a smart YouTube marketing tactic that doubles as brand awareness advertising. Samsung’s Advertising Tactic To Drive YouTube Views To Super Bowl Commercial – Case Study from eStrategy at YouTube.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.