Top Desired Car Technologies, October 2011 [CHART]

Chart - Top Desired Car Technologies

And music listening in another primary connected car activity. Use of smartphone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012, according to a survey by Arbitron. Not surprisingly, music services have been an active venue for third-party connected-car partnerships with automakers. Read the rest at eMarketer.

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