Unsurprisingly, when social media branding firm BRANDfog surveyed employees in the US and the UK in Q3 2012 to find out what companies were getting out of CEOs’ social engagement, the highest percentage of respondents said that CEOs’ use of social media was most effective at raising the brand’s profile. Increased brand loyalty was also a significant outcome. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.