When it comes to non-traditional marketing, North American retailers have mostly cottoned onto hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%), details Boston Retail Partners in a January study. The results also show that many retailers aren’t interested in blogs: 42% have no plans to implement their own hosted blogs, and 39% won’t monitor external blogs.
The researchers point out that the percentage of retailers hosting their own social networking sites has risen slightly from last year, while the proportion monitoring external sites has fallen. By “controlling their own destiny” on social media, retailers are more able to “react quickly to any issues that may occur and more readily reward loyal customers.” Read the rest at MarketingCharts.
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