Mobile is a relatively new device in the digital lives of kids, just as for adults. The NPD Group (as reported in September 2012 by The Wall Street Journal) found that among kids as young as 4 and 5, nearly four in 10 had access to a smartphone, iPod Touch or tablet.
For kids, mobile usage is often synonymous with gaming. In Ipsos MediaCT’s polling of 6- to 12-year-olds, 54% of those with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games. Read the rest at eMarketer.
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