Smart phone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities, according to survey results from Harris Interactive. While the order of popularity of those activities remains very similar among both groups, smartphones users with children in the household are more likely than those without to say they regularly perform each of the 12 activities identified. The activities with the biggest gaps between the groups include downloading and purchasing applications, music, and videos, as well as researching and purchasing products and services. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.