The primary beneficiary of this increase is cable, which still dominates the pay TV marketplace. But a proliferation of IPTV (internet protocol television) options, and strong growth in the subscriber base, means that cable’s share of the total worldwide pay TV market will actually decline slightly in 2013. ABI projects that IPTV’s global subscriber base will increase by 9 million in 2013 to 70.9 million, with particularly strong growth in Asia: Of those 9 million new IPTV subscribers, 3 million are expected to be added in China alone. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.