Arts organizations in the survey that report using social media were also asked about the frequency of their posts: almost half (45%) say they are posting to social networks daily, including 25% who post several times a day. Just over one-quarter (28%) post content “several times a week,” while another 16% post “once a week.” The remaining 11% of social-media using organizations post less frequently. Even with staff capacity issues, these figures suggest that many arts organizations see social media activity as an important part of their workflow, and one that requires frequent tending to keep content up to date and relevant. Read the rest at Pew Internet & American Life.
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