93% of major online retailers sent their subscribers at least one promotional email on Cyber Monday (November 26), making it the busiest email marketing day of 2012, details The Retail Email Blog. In 2011, Cyber Monday was also the most active email marketing day for major online retailers, though relatively fewer (87%) sent emails. Of note, Black Friday did not make the list of top 5 busiest days of 2012, after appearing second on the list in 2011.
In 2012, Free Shipping Day (December 17) came in second with 87% of the more than 100 major retailers tracked sending at least one promotional email. Green Monday (December 10; 84%) followed, ahead of Thanksgiving (November 22; 83%), and December 6 (80%). That means that more retailers sent emails to subscribers on Thanksgiving than on Black Friday. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.