A year-end review from Trendrr reveals that sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012. Drama (11%) and comedy (5%) also played a role in the social TV landscape, with the remaining 36% of conversations taking place around the aggregate of other, miscellaneous TV genres.
Details from a CTAM Co-Op Study, “How Chatter Matters in TV Viewing,” released in December by the LA Times, also demonstrate that sports programs are socially engaging. Live sporting events are the most-talked-about programs before they happen, during their airing, and during commercials. When it comes to the genres talked about right after the show, movies and dramas lead, while comedies and movies share the mantle as most-buzzed-about the next day and after. Read the rest at MarketingCharts.
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