Mobile gamers place a high level of value on the experience gaming provides, according to survey results from Wave Collapse, and they’re most likely to want to have that experience at night time, finds Jumptap in its December MobileSTAT report. Analyzing mobile gaming traffic by time of day, the report finds that 68% occurs in the afternoon (31%) and night (37%), and that mobile gamers don’t stay up late or get up early to play. In fact, just 10% of mobile gaming traffic occurs late at night, and 22% in the morning. Jumptap recommends that advertisers day-part “in the evening with heavy-ups on smartphone and tablet devices.” Read the rest at MarketingCharts.
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