11% of internet users surveyed in the US say they regularly pay for digital content such as newspapers, TV programs, film, e-books, music tracks, and smartphone applications, according to consumer research contained in a new report [PDF] from the UK’s Ofcom. The survey covered at least 1,000 respondents across 9 countries, and found that at least half of the respondents from each country, save for China, say they never pay for any digital content online.
China’s results were indeed quite an outlier. An impressive 52% of respondents there said they at least sometimes pay for digital content online. Another 29% said they rarely do. The US, which had the next-highest incidence of purchase likelihood, saw just 25% of respondents claiming to buy at least sometimes. The researchers suggest that the high rates in China are likely due to higher consumption of digital content and potentially lower availability of free-to-access content. Read the rest at MarketingCharts.
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