In polling of US internet users conducted by Harris Interactive in June 2012 for TRUSTe, a company that provides privacy-related services to businesses, nearly all the respondents said they are concerned about digital privacy at least sometimes. But fewer than half said they did so “frequently” or “always.” While the findings suggest that serious worriers constitute more than a niche audience, they’re less than a landslide of online consumers. Read the rest at eMarketer.
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