In a February 2012 Pew survey that focused on search engine usage, just 38% of online adults said they were “aware of ways to limit how much personal information websites can collect about them.” Even among college graduates, fewer than half (44%) claimed to have such knowledge.
Still, among respondents who claimed to know how to keep personal information away from the websites they use, large majorities in Pew’s polling said they were taking several steps along those lines. Read the rest at eMarketer.
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