As in 2011, this year’s top TV programs were dominated by football telecasts, reveals Nielsen, with NFL programming occupying the first 8 of the top 10 shows of the year. Super Bowl XLVI between the New York Giants and New England Patriots took top billing, with 111.3 million viewers (38.4% of US viewers aged 2 and older), inching up from last year’s 111 million.
Other Super Bowl-related programs followed in the #2-#4 positions, while NFL playoff games occupied the fifth through eighth rankings. The Summer Olympics Opening Ceremony drew 40.6 million viewers to take the #9 spot, ahead of the GRAMMY Awards (39.9 million), the only non-sports telecast to break into the top 10. Read the rest at MarketingCharts.
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