Decades of channel expansion have made fragmentation an indelible feature of the marketing landscape. One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms. This quality tends to hold true regardless of channel. Read the rest at eMarkter.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.