One major reason for this behavior is that many households already have gaming consoles—while relatively few have dedicated over-the-top streaming devices like Apple TV or a Roku box.
AYTM Market Research found that 53.7% of all US internet users owned one as of November, and nearly 10% more who did not have one anymore did have one at some point in the past, unsurprising for a decades-old staple of many family rooms. Read the rest at eMarketer.
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