comScore reported that male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines. While men were early tablet adopters compared to women, research from the Pew Internet & American Life Project indicates that by August 2012, women were 3 percentage points more likely to use a tablet than men.
Tablet users ages 25 to 44 overindexed for newspaper consumption, while magazines were popular among a slightly wider age group, those 18 to 44. These are also the age groups, according to Pew, most likely to use a tablet. Read the rest at eMarketer.
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