Part of the reason that credit union customers are so satisfied with their banks is that they have a distinct preference for online banking services. Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers. Also, having a bank branch located close to their home or workplace was not as important to credit union customers as it was to both regional and large national bank customers. Read the rest at eMarketer.
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