According to an October “Cord Frayer Consumption Trends” study by company Market Strategies, one in four US internet users has frayed the cord in the past two years. The majority of cord frayers told Market Strategies that the cost of cable played the biggest role in their motivation to fray the cord. Cord frayers are most commonly doing away with premium channels when downgrading packages. The Market Strategies survey found that 46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package. It’s worth noting that DVR held strong—only 7% of cord frayers cancelled their DVR service. Read the rest at eMarketer.
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