But even if their tablets are the latest device for TV watching, they seem not to make much difference in traditional TV-viewing habits for most owners. About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before. Respondents under 50 were likely to say they watched more regular TV after getting a tablet—about two in five indicated this, to varying degrees. For older users, approximately the same percentage of viewers said they were watching more TV as the percentage who said they were watching less. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.