The 2012 election is the first truly “social” presidential cycle. Candidates from major and minor parties alike are plastered all over the most popular sites, with presences on Facebook, Twitter and YouTube, not to mention Tumblr, Reddit, Quora and many others. In surveys, social network users claim social content doesn’t influence their political opinions and activity, but, according to a new eMarketer report, “The New Political Influencers: Social Media’s Effect on the Campaign Trail,” the evidence is adding up that they are wrong. Read the rest at eMarketer.
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