Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season, according to newly released result from a PriceGrabber survey. Roughly 2 in 3 respondents plan to give clothing as gifts, and 49% plan to give gift cards. Also among the leading gift choices are books, CDs, DVDs or video games (41%), shoes and hobby-related items (29%), jewelry (28%), and food or candy (24%). About 1 in 5 will give sporting goods (21%) and cosmetics, spa packages or beauty-related gifts (17%).
The PriceGrabber survey is of online shopping consumers, but these consumers name several potential destinations for their purchases this year. When asked which types of stores they will use to shop for holiday gifts, the largest proportion selected online retailers (75%) and discount stores (74%). Other popular destinations include traditional department stores (49%), local independent retailers (41%), and electronics stores (36%). While clothing is a top gift choice, only about 1 in 4 plan to shop at clothing stores. Read the rest at MarketingCharts.
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