About two-thirds of US tablet owners read the news on their devices, the Pew Project for Excellence in Journalism has found—and though many have become intense tablet news-readers, they don’t love seeing ads on the platform.
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email. That put it ahead of popular entertainment activities like playing games or even using social networking sites. News-reading was also more popular on tablets than on smartphones, where 36% of users told Pew they got the news daily and 62% got the news weekly. Read the rest at eMarketer.
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