Great Friends vs. Great Career By Select Demographics, October 2012 [CHART]

Economic uncertainty and unemployment concerns might be ruling the airwaves – particularly during this election season – but most Americans haven’t forgotten about the value of a good friend. According to Ipsos survey results released in October, about two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career. But, younger Americans (18-35) are 12% less likely than the average (58% vs. 66%) to say they’d choose great friends. This may be a function of having a longer career horizon to navigate and more worries over the future of the economy. Indeed, according to a July report from Penn Schoen Berland in partnership with Burson-Marsteller, younger Americans are pessimistic about their opportunities. When asked if the US economy is on the right track or off on the wrong track, 69% of respondents aged 18-29 chose “wrong track” versus 62% of those 65+ choosing “right track.” Read the rest at MarketingCharts.

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