A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources (e.g., the New York Times, CNN), according to research conducted for The New York Times by Knowledge Networks and reported by Poynter in October 2012. Some 19% of digital news consumers rely upon search engines like Google and Bing as news sources, and 15% use social media to get their news fix.
Interestingly, the behavior differs strongly by the user’s preferred device. A computer user is most inclined toward web-native sources (64%), followed by established news sources (39%), search engines (20%), and social media (11%). Tablet users will choose established news sources first (56%), followed by web-native news (39%), social media (14%) and search engines (13%). A smartphone user’s first choice: Established news sources (62%), followed by web-native news (36%), social media (23%) and search engines (15%). Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.