10 Fastest-Growing Consumer Goods Categories [CHART]

Chart - 10 Fastest-Growing Consumer Goods Categories

Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012, according to Retailing Today’s annual analysis of the top 100 retailers and categories, using Nielsen data. Coffee sales jumped 19.4% during the 52-week period ended August 4 2012, with other notables from the top 10 list including yogurt (#5; +9.5%); women’s fragrances (#7; +8.6%); vitamins (#8; up 8.5%); and liquor (#9; up 8.4%).

Pet care took the tenth spot, up 8.1%. Pet care is a fairly recession-proof industry, reported Packaged Facts in April 2012, with ownership of dogs and cats up 28% between 2006 and 2011 in minority households alone. Higher-income households ($70k+ per year) account for over half of pet industry spending, including food and non-food, as well as veterinary services. Read the rest at MarketingCharts.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories