In August, consultants Altman Vilandrie found that US subscribers and nonsubscribers to cable TV were almost equally likely to use online video subscription services, at 49% and 48%, respectively. There was little difference in the selection of services they used, with Netflix coming out strongly on top for both groups. One significant difference was a 50% higher likelihood that cable subscribers would also subscribe to Amazon Prime, compared to nonsubscribers. Read the rest at eMarketer.
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