The highest percentage of marketers cited changes in Google’s algorithm, like Google Panda, and Google+ as likely to make authorship, site and author ownership of content more important in the coming years (85.9%). Additionally, 56.4% said Google+ was likely to become massively influential in search engine results pages. Adoption and use of mobile and Facebook’s domination were also mentioned by 81.7% and 69.1% of online marketers, respectively. Read more about eMarketer.
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