A February 2012 study from SITA and Airline Business, “Airline IT Trends Survey 2012,” showed that only half of surveyed airlines worldwide provided mobile check-in service. (The senior airline executives who responded came from airlines representing 53% of global air passenger traffic.) As more airlines allow this expedited service, consumer check-ins on the go will increase, freeing up more time for customer service interaction at the airport. Read the rest at eMarketer.
Posted in Location-Based Services, Mobile Marketing
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