The average American adult will spend $79.82 on Halloween-related items such as decorations, costumes, and candy this year, up 10% from $72.31 last year, according to data released in September by the National Retail Federation (NRF) and BIGinsight. Total Halloween spending is expected to reach $8 billion, a healthy 16.6% increase from $6.86 billion last year.
This year’s per-person spend of $79.82 represents the highest figure since the NRF began the survey in 2005, when the average consumer planned to spend $48.48 on Halloween. Read the rest at MarketingCharts.
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