While social media helps businesses connect with customers and audiences, it is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years. Four-fifths (79%) of CEOs said tablets would have the greatest impact, while 62% said smartphones would also be influential. Social media came in at the bottom of the list, with only 44% of respondents citing it as likely to have a major impact on the industry. Read the rest at eMarketer.
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