The majority of American “Affluents” (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers, per results from an Ipsos MediaCT study released in September. Specifically, one-third belong to Gen X (31-47), and another 1 in 5 are Millennials (aged 18-30). Boomers (48-66) account for the largest share of adults living in affluent households, though, at 39%, with Seniors (67+) taking up the remaining 8% share. Read the rest at MarketingCharts.
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