80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application, says comScore, basing the finding on data from its Mobile Metrix 2.0 service. Amazon Sites was the leading destination with 49.6 million visitors, representing 46.6% reach among the US smartphone audience.Following Amazon were eBay (32.6 million; 30.6% reach), Apple (17.7 million; 16.6% reach), Wal-Mart (16.3 million; 15.3%), and Target (10 million; 9.4% reach).
Affiliate marketers, comparison sites and deal sites also attracted shoppers. Shopkick, a rewards application providing points for consumers who visit its retail partners’ physical (including Target, Macy’s and Best Buy among others) reached more than 4 million smartphone visitors in July, underscoring how consumers turn to their mobile devices as part of their in-store shopping experience. Read the rest at MarketingCharts.
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