Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store. According to a July study by media and marketing services company Valassis, due to rising food and gas prices, 74% of US consumers planned to use more coupons this year. Read the rest at eMarketer.
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