Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient, finds a September 2012 report compiled by Lenskold Group and sponsored by The Pedowitz Group. These marketers are more likely than the other survey respondents to be using integrated marketing automation (68% vs. 49%), report higher growth than their competitors (33% vs. 17%), and use marketing ROI metrics to measure effectiveness (58% vs. 34%).
Despite these “best practice” marketers making up just 11% of the respondent sample, many are fairly confident in their marketing proficiency: a plurality (48%) describe their marketing as somewhat effective and efficient. Still, 31% say they are somewhat effective, but not efficient, and 6% neither effective nor efficient. The remaining 5% has no clear idea of their effectiveness or efficiency. Read the rest at MarketingCharts.
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