On average, the African-American population is 14% younger than the American population as a whole, according to a September 2012 report from Nielsen. The median age for African-Americans is 32, and 54% of the Black population is under the age of 35, compared to 47% of the general population. 22% of African-Americans are Baby Boomers (aged between 45 and 64), and this group spends more time than their Generation Y counterparts at retail locations, fast food restaurants and gyms, and overall prefer TV and print as primary media sources, reveals the “African-American Consumers: Still Vital, Still Growing 2012″ report, a collaboration between Nielsen and the National Newspaper Publishers Association (NNPA), a 72-year-old federation of 200 Black community newspapers. Read the rest at MarketingCharts.
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