Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site. This was compared to 39% of B2B marketers who reported leads and 19% who reported sales. For B2B marketers, not surprisingly, LinkedIn saw the most success, with 44% of marketers seeing leads and 23% seeing sales from the site. Read the rest at eMarketer.
Posted in Lead Generation, Social Media Marketing
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