Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty, finds RSR Research in a September 2012 report. Asked to rank various priorities according to how much time their company’s marketing department spends on each activity, 29% said building the brand was their highest priority, matched by the 29% who said driving sales was their top priority. Read the rest at MarketingCharts.
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