Email marketers are focusing on greater use of analytics in order to optimize their communications, with 37% naming this a top 5 priority for improving their email programs this year, according to a Return Path report released in September 2012, conducted by The Relevancy Group. 37% also said the same about integrating their email marketing into social channels and converting social fans and followers. Other priorities include improving email inbox delivery and placement of messages, improving transactional email messaging capabilities, improving segmentation and targeting, and increasing relevancy with dynamic email content (each at 35%). Read the rest at MarketingCharts.
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