B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation, and the most successful lead generation marketers are especially focused on these activities, according to September 2012 report from Optify. Roughly 3 in 10 respondents spend more than 15 hours a week on content creation and management (the highest proportion for any of the activities listed), but self-identified “star performers” or “marketing athletes” (who meet or exceed their lead generation goals) are about 50% more likely to spend that amount of time than their less successful counterparts. And while 16.9% of the overall sample spends 15+ hours a week on lead generation, star performers are about twice as likely to do so than their counterparts. Read the rest at MarketingCharts.
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