Multitainment By Device Pairs [TABLE]

Multiscreen BehaviorBy Device Pairs

Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users—defined as consumers owning a smart phone, PC and TV—occurred alongside another device, as did three-quarters of all tablet interactions. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories